Posted: January 20th, 2010 | Author: Ray | Filed under: Lowdtown, Releases | Tags: hype, Lowdtown, winter release | 1 Comment »
The Lowdtown Winter Release will be on Thursday Jan. 21, 2010, which is also the one year anniversary of Lowdtown!
Get Ready!

Posted: February 11th, 2009 | Author: Ray | Filed under: Lowdtown | Tags: hype, sneak peek | 1 Comment »
Just giving you guys a heads up that the presale for the first three launch shirts will be over on Sunday the 15th at roughly midnight. So if you definitely want to get your hands on the limited edition shirt with the custom embroidered shirt tag, this may be one of your last chances. The quantities and sizes are extremely limited for the limited edition shirts, so unless you preorder now, there is no guarantee that you will get your size.
I’m planning to make the launch of the first shirts pretty exciting. For the first day of the official launch, all orders will have FREE SHIPPING. Also, I’m thinking about having a little contest or something. Maybe if I come up with something interesting, I can give away a free shirt or something. So stay tuned, I’ll announce the official launch very soon.
Hype
I’ll try to post a little bit of hype material leading up to the launch. So here’s the hang tag for the new shirts. Very simple, but the finish came out very professional. The hang tags have a glossy finish on the front with my logo and mouthcan. The back has a matte finish with just the logo and web url.
If you think the back is very empty, it’s because for the people who buy the first edition shirts, I’m going to hand-write the number shirt they have bought. For example, there are seventy-two shirts total for each design printed, and if you were the first customer, the hangtag will be numbered (1/72). I think it’s a pretty cool touch, and if Lowdtown ever becomes successful, the hang tag might be something worth keeping.
By the way, sorry for the crappy images, I used my shitty webcam to take them.

Front of hang tag

Back of hang tag